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I have a few favorite commercials.  One commercial features this professional worker in an office of ‘fellow co-workers’ who are monkeys.  In one episode this guy is using a laser pointer in a presentation; he uses the pointer to direct his audience to items on his slides that demand emphasis.  But the monkeys also have a laser pointer; and all of them point their laser beam at this guy.  So, you see these moving laser spots all over his body.   The guy is naturally frustrated!

Another commercial I love made its debut during a superbowl football game (I can’t recall the exact superbowl game).  In this commercial, we are first introduced to some cowboys on horseback.  It appears that they are herding cattle over some terrain until the camera shows that they are actually herding cats instead. 

Finally, a Verizon Vcast commercial that recently aired on ESPN (?) is shot in a training room.  This training room appears to be one in which athletes come and get medical attention, etc.  In this particular scene, their are two training tables/beds.  On one sits a non-athletic looking guy; a little overweight, going through the motions.  It is obvious that he is an athlete wanna-be.  On the other training table is a well built African-American; he looks like an athlete – large bulging muscles, he has the ‘face’, the demeanor, etc.  of an athlete.  A trainer asks the African American, ‘are you ready?’  He grunts, ‘yeah.’  The trainer then pops what appears to be a dislocated finger into place.  The sound is obvious.  There is nothing given to numb the pain prior to this procedure.  After the other non-athletic guy sees this and hears the dislocated member being popped into location without any medication to numb the pain, he faints and falls off the table.

Message: give a fake or wanna-be a taste of the reality (in this case the reality of being an athlete; it is not all glitz and glamour), and the person will be exposed for what he or she really is – an impostor.  (I don’t think this is the intended message of the commercial as my 12 year old son tells me; supposedly, the commercial is about having access to sport facts.)

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